Pricing has gone mad.
Source Champagne Business News
Who knew a time would dawn upon us where restaurant, nightclub and other venue establishments would be selling vintage champagnes almost half the price of non vintage champagnes. After visiting various establishments all over the globe we were disappointed to learn that it is in fact special marketing that sets a venues guide price for some champagnes and it seems that quality and history has been completely overlooked. At a venue in London, UK that we recently visited we found a bottle of non vintage Armand De Brignac retailing for £500 and a bottle of Vintage Dom Perignon retailing at a dwarfing price of £190. This retail selling price is in fact a trend across high end venues. A vintage champagne is classed vintage for many reasons, the most obvious, a champagne made from grapes from a single harvest rather than a blend from several harvest years is classed as a vintage. Therefore a lot of work has gone into making a vintage champagne, so why the price of a vintage should be less than a non vintage is very surprising for us and it is a shame that the modern world is now basing prices on brands that use gimmicks in their marketing to portray them as the ‘better champagne’ by placing a higher price tag on them